Wavestone2024以客户为中心的目标实现方法分析英文版21页

How To Succeed In Your Quest For Customer Centricity2How To Succeed In Your Quest For Customer CentricityContentsHow to succeed in your quest for customer centricity032. Collect feedback103. Analyse the data144. Make the change171. Identify touchpoints and metrics063How To Succeed In Your Quest For Customer CentricityIntroductionHow to succeed in your questfor customer centricityThere’s no denying it: customers are more powerful than ever.With ever-increasing access to information, constantly widening choice, and opportunities to share their experiences further than ever, your customers can make or break your business.Today’s customers know they have options, and as the competition for their business increases, you need to find a way to differentiate.Many companies start at price. But focusing on cost alone often isn’t enough. As many of the world’s most successful businesses have shown, you also need to look the other way and focus on improving your customer experience (CX).Research1