VML2025年搜索营销预测报告如何应对未来搜索行业格局的变化英文版20页

How you can prepare for changes ahead in the search landscape2025 Predictions for Search MarketingGoogle’s search dominance is under threat.0102033 Major Search EvolutionsAI is reshaping the search landscape.2Measuring search success is changing.Google Under ThreatMore platforms than ever are claiming to be search engines or to have advanced search capabilities, putting Google’s dominance at risk for the first time in 15 years. This means a more diverse and fragmented landscape for searchers to find what they need — and new ways for brands to be discovered when customers search.AI Changes Everything for SearchArtificial intelligence and large language models are changing where and how people search. From new applications of AI technologies to augment search work to platforms evolving how they deliver search results to customers’ changing expectations when they search, the search landscape is reshaping in real time.A survey of more than 11,000 Americans found that more than half (55%) r