VML2025年全球100大趋势报告英文版271页

A REPORT BY VML INTELLIGENCETHE FUTURETrends & change to watch in 2025FOREWORDRealities collide in the pursuit of meaning. The 11th edition of “The Future 100” ushers in a year of possibilities. creativity that’s Made by humans (page 115), while acknowledging that tech is a powerful collaborator: 65% of people agree that AI tools will allow us to be more creative and progressive in imagining the future of beauty, for example (Algorithmic beauty, page 145). Last year, seeking respite from a fast-paced world, people strived to find space to think more purposefully about their lives. That desire has evolved into a quest for self-knowledge and discovery that is evident in a yearning for tactile activities (The analog movement, page 36), for finding connection through self-acceptance (Destination solitude, page 73), and renewed focus on the intuitive self, previously muffled by digital noise (Somatic wellness, page 221). Brands must rethink messaging, balancing resonance with restraint (