VML2024未来商业报告英文版24页

Tomorrow’s Commerce 20242Contents1 A new brand order with less brand equity2 Altruistic data redistribution 3 The power of Social Conversion4 The age of experimentation and search5 Welcome back old friend – the QR revolution continues 6 The rise of retail media and Creative Commerce 7 Digital life records 8 Better together – how collaborations can create opportunity and cut-through for brands 9 Consumer CO2 budgets and online shopping 10 The mature metaverse11 Ultra-luxe experiences and creating exclusivity in a digital world 12 No let-up in the quest for omni-channel omnipotence13 Brands that push further, and issues of impact14 Smart Assistants get smarter as Zero UI matures 15 Price pales in comparison with service as consumers demand more16 The new CSR – ‘Consumer’ Social Responsibility17 Content supply chains of the future counting on the cure of AI 18 So long cash… but what’s the “so what” for commerce? 19 Activating “Justice to Shelf” to meet the needs o