VML2024年未来购物者报告第八版英文版102页

8TH EDITION231,500 consumers /// 20 countriesUKAUSTRALIACHINATHAILANDFRANCEGERMANYINDIAITALYINDONESIASOUTH AFRICANEW ZEALANDSAUDI ARABIAMEXICOUSBRAZILNETHERLANDSARGENTINAPERUCOLOMBIAUAE3INTRODUCTIONWelcome to the 8th edition of The Future Shopper – this huge, global survey is an unparalleled look into the habits and online shopping trends of 31,500 consumers across the regions of the world. What’s interesting is that over the course of the eight editions, online shopping – very much its own channel at the outset – has now morphed simply into shopping, with omni-channel shopping experiences being expected and demanded by global consumers. This means that The Future Shopper and its findings go way beyond just shopping online – albeit online, rather than physical, remains its focus. With a vast amount of data underpinning these trends, we aim to deliver businesses a robust, reliable and empirical guide to the developments that we believe they need to be aware of and be planning for. And t