VML2024年文化变迁研究报告英文版18页

The Culture Shift by VMLA series of a-la-carte reports that explores meta cultureshifts and brand category implications2At VML, we have a set of expert strategic teams united with a mission to reinvent the future of brands and businesses —to drive real and sustainable growth.Amber Chenevert, PhDManaging Director,Strategy & Insights-CultureAshanti PittmanSr. Strategist, Culture& HealthJoan M. VillasGroup Account DirectorSur GovindarajanSr. Strategist, Research Culture is a set of values, conventions and social practices that help people feel connected to themselves and their community.Brands can invest in culture, give culture a platform, amplify culture, partner with culture, and elevate culture. But brands do not create culture, people do. How do we know? Anthropology is the study of humanity, related cultures, societies, linguistics and other human interests. Anthropologist estimate that people began creating culture at least 300,000 years ago when they started to move across geograp