VML2024年可发现性研究报告-三大搜索远景预测英文版18页

Discoverability in 2024: 3 Predictions for the Future of Search1Paid and organic search results will become increasingly integrated.2024 will be the most seismic shift in search since the mid-2000s.Anticipating needs with predictive search will get more sophisticated.2AI tools will enable acceleration in the industry and make it more competitive.3Paid and organic search results will become more integrated. Search features of all kinds will be more blended for a seamless searcher experience.Trend #1: From Fragmented to Integrated Search2024SEARCH PREDICTIONSGenerative AI will synthesize answers and features to defragment the search experience.Paid and organic search results will become more integrated. Search features of all kinds will be more blended for a seamless searcher experience. Conversational search will provide compounding answers, not just links. Why does this trend matter? •Google’s new Search Generative Experience will offer more complete answers. Engines will synthesize c