VML2024年全球100大趋势报告英文版253页

The FutureA REPORT BY VML INTELLIGENCETrends & change to watch in 2024ForewordWelcome to the 10th edition of “The Future 100,” where a profound and enriching year awaits.offering a smoother and more natural immersion. After all, 67% of people agree that community is more important than one individual and 76% believe that technology helps bring people together.Last year was the year of artificial intelligence (AI) becoming more accessible thanks to OpenAI. This year will show more governance, creativity, and philosophical thinking as people question what it means to be human at a time when advances in tech are leading to very lifelike digital personas (Identity economy, page 35, and AIdentities, page 237). Generation alpha are the youngest group still being born and will be hugely influenced by AI, which may allow them to be the most emotionally engaged and purposeful generation to date (Generation AI, page 229).This year will dial up on feelings. People want surprise, mystery, awe, a