VML2024亚太地区未来消费者深度解析报告聚焦6个国家第一版英文版26页

APAC’s FUTURE SHOPPER:A Six-Nation Deep DiveNovember 20241ST EDITION2CONTENTS3 The Asian Shopper: Tech-Forward, Demanding & Value-Conscious4 SECTION 1: Australia & New Zealand The Early Adopter Myth: Are Aussies and Kiwis Really ‘Future Shoppers’?8 SECTION 2: China The Era of Decentralisation in China 12 SECTION 3: Thailand APAC’s Social Shopping Powerhouse — The New Normal in E-commerce16 SECTION 4: Indonesia On Their Terms: Understanding the Omni-Channel Demands of Indonesian Consumers20 SECTION 5: India India’s Retail Gold Rush: An Opportunity for Brands 24 Conclusion25 How VML Can Help26 About VML3THE ASIAN SHOPPER: TECH-FORWARD, DEMANDING & VALUE-CONSCIOUSThe Future Shopper: APAC EditionWelcome to the 1st edition of APAC’s Future Shopper – our latest research that gives brands an unparalleled look into the habits and shopping trends of 8,500 vastly different consumers across China, Thailand, India, Indonesia, Australia, and New Zealand. As o