IBM商业价值研究院2025将AI嵌入品牌基因零售与消费品行业从产品到生态系统的全面创新研究报告英文版24页

IBM Institute for Business Value | Research InsightsEmbedding AI in your brand’s DNA Innovate from products to ecosystem— and everything in between2IBM has been providing expertise to help retail and consumer products companies win in the marketplace for more than a century. Our researchers and consultants create innovative solutions that help clients become more consumer-centric by delivering compelling brand and store experiences, collaborating more effectively with channel partners, and aligning demand and supply. With a comprehensive portfolio of solutions for merchandising, supply chain management, omnichannel retailing, and advanced analytics, IBM helps deliver rapid time to value. With global capabilities that span 170 countries, we help brands and retailers anticipate change and profit from new opportunities. For more information on our retail and consumer products solutions, please visit: ibm.com/industries/retail, ibm.com/consulting/retail, and ibm.com/industries/consumer-