品牌金融BrandFinance2025年澳大利亚品牌价值100强报告英文版27页

Australia 100 2025 The annual report on the most valuable and strongest Australian brands Commonwealth Bank becomes Australia's most valuable brand +Commonwealth Bank takes top spot at $15.7 billion brand value +Tooheys is fastest-growing, tripling in value to $452 million +Thriving retail and airlines prosper through innovation, while some brands struggle with consumer criticism +Sustainability is becoming a key differentiating factorBrand Finance Australia 100 2025brandirectory.com/australia  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5Mark Crowe, Managing Director, Brand FinanceNational Overview 6Valuation Analysis 9Most Valuable Australian Brands 2025 10Commonwealth Bank: Most Valuable Brand 11Tooheys: Fastest Growing Brand Value 12Brand Strength Analysis 13Sustainability Analysis 15Brand Value Ranking (AUDm) 17Methodology 19Our Services 25Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and