品牌金融BrandFinance2024年全球城市品牌指数报告英文版33页

Global City Index 2024The world’s most comprehensive research study on perceptions of city brands3About Brand Finance 4Request your own City Perceptions Report 7ForewordWhy do city brand perceptions matter? 12 by David Haigh, Chairman & CEO, Brand FinanceMethodologyHow did we survey perceptions of global city brands? 14Ranking AnalysisWhat are the highlights from this year’s Index? 20Ranking Analysis 22 by Konrad Jagodzinski, Place Branding Director, Brand Finance Insight & AnalysisWhat do our analysts say? 42Understanding City Archetypes: A Segmentation of City Brands 44 by Katrina Rogala, Analytics Manager, Brand FinanceAdapting to Change: How Inflation, Interest Rates, and Demographics Shape Travel Trends in 2024 48 by Artur Bryzghalov, Place Branding Manager, Brand FinanceTop Cities for Consideration to Study: How and Why They Attract Global Talent 54 by Diva Shah, Senior Analyst, Brand Finance & Aglaë Perrin, Place Branding Analyst, Brand FinanceSustainability Insights from th