品牌金融2024年澳大利亚橄榄球联盟AFL与国家橄榄球联赛NRL品牌价值及强度评估报告英文版49页

AFL & NRL 2024 The annual report on the most valuable and strongest AFL & NRL brands October 2024Brand Finance AFL & NRL 2024brandirectory.com/afl-nrl  2© 2024 All rights reserved. Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4Mark Crowe, Managing Director, Brand Finance AustraliaAFL Ranking Analysis 7Brand Value Ranking (AUDm) 14NRL Ranking Analysis 15Brand Value Ranking (AUDm) 22Combined Brand Value Ranking (AUDm) 23Insights 25AFL vs NRL: The Stats Behind the Rivalry 26Interview with Scott Moore, Sports Services Senior Consultant, Brand FinanceMethodology 31Sport Services 39Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Coun