BrandFinance2024欧洲品牌价值500强报告英文版53页

Europe 500 2024 The annual report on the most valuable and strongest European brands September 2024Brand Finance Europe 500 2024brandirectory.com/europe  2© 2024 All rights reserved. Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh, Chairman & CEO, Brand FinanceRanking Analysis 7Brand Value Ranking (EURm) 16Country Performances 26Brand Spotlights 31Deutsche Telekom 32Interview with Ulrich Klenke, Chief Brand Officer, Deutsche TelekomInsights 35Sustainability: Brands are under higher scrutiny 36 in Europe than anywhere else in the world Robert Haigh, Strategy & Sustainability Director, Brand Finance and Sofia Liszka, Senior Strategy & Sustainability Consultant, Brand FinanceMethodology 38Our Services 44Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute