BrandFinance2024年澳大利亚品牌价值100强报告英文版29页

Australia100 2024 The annual report on the most valuable and strongest Australian brands January 2024Brand Finance Australia 100 2024brandirectory.com/australia  2© 2024 All rights reserved. Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4Mark Crowe, Managing Director, Brand FinanceRanking Analysis 8Brand Value Ranking (AUDm) 16Methodology 13Our Services 19Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibili