BrandFinance2024年度美国NBA品牌价值及强度评估报告英文版44页

NBA 2024 The annual report on the most valuable and strongest NBA brands November 2024Brand Finance NBA 2024brandirectory.com/nba  2© 2024 All rights reserved. Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4Laurence Newell, Managing Director, Brand Finance AmericasRanking Analysis 7Brand Value & Brand Strength Analysis 9Brand Value Ranking (USDm) 17Brand Spotlights 18Creative Artists Agency (CAA) 19Interview with Jay Barbeau, Vice President, CAA Brand ConsultingSponsorship 21Methodology 26Sport Services 34Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our metho