BrandFinance2024年度全球葡萄牙品牌价值25强报告英文版36页

Portugal 25 2024 The annual report on the most valuable and strongest Portuguese brands July 2024Brand Finance Portugal 25 2024brandirectory.com/portugal  2© 2024 All rights reserved. Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh, Chairman & CEO, Brand FinanceForeword 5Pilar Alonso Ulloa, Managing Director, Iberia (Spain, Portugal) and South AmericaRanking Analysis 8Brand Value Ranking (EURm) 17Insights 18Impact of Sustainability on Consumer Decisions 19Robert Haigh, Strategy and Sustainability Director, Brand FinanceMethodology 21Our Services 27Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts