BrandFinance2024年全球无形资产追踪GIFT报告英文版27页

GIFTTM2024Global Intangible Finance Tracker (GIFT™) — an annual review of the World’s Intangible ValueOctober 2024brandirectory.com/gift  3© 2024 All rights reserved. Brand Finance Plc.ContentsAbout Brand Finance 5Foreword 6David Haigh, Chairman & CEO, Brand FinanceLeveraging and Reporting 11 of Intangible Assets: 2024 Outlook Annie Brown, Valuation Director, Brand FinanceDefinitions14Financial Reporting: Background 16Ranking Analysis 19Top 100 Companies by Total Intangible Value 32Our Services 35Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certifie