BrandFinance2024年全球工程建设品牌价值50强报告英文版34页

Engineering50 2024 The annual report on the most valuable and strongest Engineering brands February 2024Brand Finance Engineering 50 2024brandirectory.com/engineering  2© 2024 All rights reserved. Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh, Chairman & CEO, Brand Finance Ranking Analysis 7Brand Value Ranking (USDm) 15Methodology 16Our Services 25Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical