Brandfinance2024年中国银行业品牌研究报告英文版37页

China Banking Brand Research 2024 December 2024Brand Finance China Banking Brand Research 2024brandirectory.com/china-banking-brand-research  2© 2024 All rights reserved. Brand Finance Plc.ContentsAbout Brand Finance 3Background 6Summary Findings 7Brand Research Insights | B2C 9Brand Research Insights | B2B 18Our Services 28Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s bigges