BrandFinance2024年世界品牌500强报告英文版86页

The annual report on the world's most valuable and strongest brands January 2024Global 500 2024 Brand Finance Global 500 2024brandirectory.com/global  2© 2024 All rights reserved. Brand Finance Plc.ContentsAbout Brand Finance 3Forward 4David Haigh, Chairman & CEO, Brand FinanceRanking Analysis 7Brand Value Ranking (USDm) 22Brand Spotlight 32ADNOC 33Interview with Alexander Richmond Burnett, Chief Communications Officer, ADNOCBNP Paribas 36Interview with Elise Hermant, Head of Group Communications, BNP ParibasDeloitte 39Interview with Vimi Grewal-Carr, Global Chief Growth Officer, Deloitte Deutsche Telekom 42Interview with Ulrich Klenke, Chief Brand Officer, Deutsche Telekometisalat by e& 45Interview with Hatem Dowidar, GCEO, e&Infosys 50Interview with Sumit Virmani, CMO, InfosysInsights 53Why should I Value My Brand? 54Interview with Mike Rocha, Chief Commercial Officer, Brand Finance How We Value the Brands in Our Annual Rankings 64Interview with Thulith Perera, Head of Ra