房地产营销

19 SEPTEMBER 2024MARKETING FOR REAL ESTATELESSONS FROM ATYPICALSKYE REVELLCOOMARK KALKWARFCEOTWO RANDOM DOTS FLOATING IN SPACEMARKETINGOBJECTIVESBUSINESSOBJECTIVESHOW WE BUILD STRATEGIES USING THE OVERALL BUSINESS OBJECTIVESAN EXAMPLE OF HOW WE STRUCTURE OUR STRATEGIESBUSINESS OBJECTIVESXXXXXXXXXXXXMARKETING OBJECTIVESGenerate leads and get deals for AcquisitionsIncrease leads for leasingSource deals/new relationships for national accountsImprove SEO to rank higher and drive leads organicallyIncrease overall brand awareness.MARKET RESEARCHIndustry TrendsCompetitor AuditsSWOT AnalysisTARGETAUDIENCESTarget AudienceAudience JourneyTHE PLANChannel PlanContent PlanPaid Media PlanTHE METRICSKPI’sBudgetsBEGIN THE JOURNEY UPUSER JOURNEYSONE OF THE MOST IMPORTANT PARTS OF PLANNING ANY STRATEGY IS UNDERSTANDING THEOF WHO WE’RE TARGETING, SO WE CAN IDENTIFY THE MOST VALUABLE TOUCHPOINTSTO REACH, ENGAGE, AND CONVERT THEM.WE OFTEN VIEW THE USER JOURNEY AS THEMARKETING FUNNEL.AWARENESSCONSIDERATIONC