什么是品牌以及如何创建一个

XWhat Is A Brand& How Do You Create One?November 11, 2024 | Grand Summit Hotel at Sunday RiverWho the heck are we?2Meranne BehrendsCo-Founder & CEOBackground in Consumer Psychology & Brand Strategymeranne@wftw.meLuke BehrendsCo-Founder & Chief Creative OfficerBackground in Journalism, Copywriting & Creative Directionluke@wftw.me 4An independent ad agency giving brands a breath of fresh air.So what is a brand?A brand is a set of emotional drivers. It’s a living breathing entity. Brands have the ability to create connections that influence behavior.They’re what people say about you when you’re not in the room.How about layperson’s terms?Our First Ad97 BRAND BUILDING PRINCIPLES1.FIND YOUR NORTH STAR2.ARTICULATE THE GOAL3.BE AN EXPERT IN YOUR CATEGORY (and your competition)4.ENTRENCH YOURSELF IN YOUR CORE CUSTOMER5.GET YOUR MARKETING PRIORITIES STRAIGHT6.FIND YOUR CREW7.CHART YOUR FUTURE111Find YourNORTH STAR#1 FIND YOUR NORTH STARKnow what your brand stands forbeyond the tangibles of the pro