2024年户外市场现状发展报告

©2023, OUTDOOR INDUSTRY ASSOCIATION. All rights reserved. OUTDOOR INDUSTRY ASSOCIATION. State of the Outdoor MarketNovember 2024©2023, OUTDOOR INDUSTRY ASSOCIATION. All rights reserved. OUTDOOR INDUSTRY ASSOCIATION 175.8 Million Participants57.3% of Americans Ages 6 and Older22.2 Million More Participants since 2019©2023, OUTDOOR INDUSTRY ASSOCIATION. All rights reserved. OUTDOOR INDUSTRY ASSOCIATION Highest Outdoor Participation on Record50.0%48.6%48.9%48.6%49.4%49.4%49.2%48.4%48.4%48.8%49.0%50.5%50.7%52.9%53.9%55.0%57.3%42.0%44.0%46.0%48.0%50.0%52.0%54.0%56.0%58.0%0.020.040.060.080.0100.0120.0140.0160.0180.0200.020072008200920102011201220132014201520162017201820192020202120222023Outdoor Recreation Participation Rate and Count 2007 to 2023 # participants (millions)% participating in outdoor rec©2023, OUTDOOR INDUSTRY ASSOCIATION. All rights reserved. OUTDOOR INDUSTRY ASSOCIATION Most Popular Activities20.0%18.2%17.9%17.7%17.2%Hiking (Day)Fishing (Fly/Salt/Fresh)Running, Jogging, & Tra