特斯拉品牌识别手册TeslaGuidelines

BRAND MANUAL 2010B ra n d M a n u a l BRAND MANUALTABLE OF CONTENTSWelcomeAbout TeslaOverviewThe Tesla WordmarkThe Tesla FlagThe Tesla TRoadster LogoRoadster Sport LogoModel S LogoUnacceptable Uses of the Visual IdentityPrimary TypographyCorporate PaletteBusiness CardElectronic and Printed LetterheadEnvelopesPPT TemplateE-mail SignatureMerchandise GuidelinesApparel GuidelinesEditorial GuidelinesIntroduction0102Visual Identity0102030405060708Typography 01Colors01=Business Papers010203Electronic Applications0102Other Applications0102Editorial GuidelinesEd 01WELCOMEINTRODUCTIONWelcome to the Tesla Motors, Inc. brand guidelines. A unified and consistent use of these guidelines is one of the key ways by which we will visibly distinguish and strengthen the equity and hence the value of our brand over the medium and long-term.These guidelines are designed to help everybody involved in the production of our communications and they also play an important role in building our brand. Please