BMW 宝马品牌形象识别手册

BMW Clubs.Design guidelines for appearance.Appearance of the BMW ClubsCorporate IdentitySeptember page 1BMW ClubsMunichSeptember SheerDriving PleasureAppearance of the BMW ClubsCorporate IdentitySeptember page 2Content.IntroductionBackground and objectives BasicsBMW Club logoBMW symbolBMW wordmark and designationsBMW TypeBMW Club signetBMW Club identifierVisual worldGuidelineConstruction of the BMW Club logoApplication of the BMW Club logoApplication of the BMW Club identifierBMW Club structureCommunication applicationsPrint mediaInternetMerchandising articlesBadges and pinsMembership cardInstitutional applications Correspondence03070810111213 141623262830 3133343537Appearance of the BMW ClubsCorporate IdentitySeptember page 3Background and objectives. The appearance of the BMW Clubs.These design guidelines apply to the communicative and institutional image of the official BMW Clubs. They replace all previously applicable guidelines.If you have any questions on the appearance of t