2025年X世代消费行为与支出趋势研究报告

1 © 2025 Nielsen Consumer LLC. All rights reserved.2 © 2025 Nielsen Consumer LLC. All rights reserved.Thank you for the opportunity to share The X Factor: How Generation X is quietly driving trillions in consumer spending with you. This report provides a global analysis of Gen X consumer behavior and spending trends, based on proprietary NIQ and World Data Lab (WDL) data, including WDL’s consumer spending forecasts. It follows our groundbreaking generational report, Spend Z, and continues our mission to decode and predict generational spending patterns worldwide, arming both manufacturers and retailers with the data they need to maximize growth.While Gen X won’t hit its peak spend until the 2030s, retailers and manufacturers in the consumer packaged goods (CPG) and Tech & Durables (T&D) industries only have a few years to maximize Gen X spend before this cohort’s share of total spending starts to decline. The X Factor forecasts key areas of growth and underscores the differences in G