2025年欧洲工业品行业状况

contents00Introduction02Geopolitical Worries Take Center Stage04An Outlook Between Hope and ConvictionEurope’s Industrial Goods Sector Runs Out of Steam01Refocus of Strategies and Operating Models Necessary03Methodology05IntroductionWelcome to the 2025 European edition of Oliver Wyman’s State of the Industrial Goods Sector report.2024 was — and 2025 continues to be — a tough year for most of the industrial goods sector in Europe. Against a backdrop of slow macroeconomic growth, disadvantageous competitive conditions in Europe, and — most of all — continued geopolitical tensions and disruptions, the sector has only produced marginal growth. The imminent cyclical upswing that many parts of the industry had anticipated has been delayed by the uncertainty created on the geopolitical stage. Uncertainty is poison for decision-making, and investment decisions are what this sector relies on.Consequently, executive sentiment has fallen to a new low (from 6.4 to 5.4, on a scale of 1-10), and sho