韩国美容新浪潮:护肤和彩妆领域的创新趋势




NEW WAVE OF K-BEAUTY: SOUTH KOREA’S TRENDING INNOVATIONS IN SKINCARE & COLOR COSMETICSXWHO ARE WE? 2YARDEN HORWITZCo-Founder & PresidentSpateELEONORA MAZZILLITrend Localization & Business Development Director for North America,BEAUTYSTREAMSQUESTIONS WE’LL ANSWERWhich K Beauty trends are here to stay, and which should you keep an eye on?How does search behavior help decode consumer behavior in South Korea?How can brands use Naver insights to inform NPD and positioning in S. Korea?What opportunities does consumer behavior in South Korea present for other markets?12343XMETHODOLOGYSpate is an innovative data platform that allows users to discover and detect trends across Google search (Naver for South Korea) and TikTok. The Spate dashboard analyzes over 20 billion search signals and over 60 million TikTok videos across the globe to answer three crucial questions for the consumer goods industry. What’s the next big trend? Who’s owning the space? How to position the trend?20 billion search s
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