英文2025年美容行业网红营销趋势报告

Beauty Revenue Growth Influencer Marketing Trends 2025 ReportBy House of MarketersGlobal TikTok Marketing AgencyHouseOfMarketers.comTable Of ContentIntroduction: The Rise of Influencer Marketing in Beauty Industry0408Digital Marketing Trends: Digital Influencers, De-influencing, and Live Shopping 11Beauty Key Focus Area : Skincare, Makeup/Nails, Haircare and Fragrance, and Clean Beauty 17House of Marketer Success Studies: Treatwell, Artisse, Endoca21TikTok, the Leading Social Media Marketing Beauty Trends22Consumer Behaviour: Personalization, Organic Beauty and Campaign, and Spending26Product Innovations : The Quiet Beauty and AI Crossover 28Conclusion2“As one of the first EMEA TikTok employees, I’ve experienced and harnessed the transformative power of influencers in the beauty industry first-hand..Marketing success in the beauty sector hinges on social proof, authenticity and genuine audience connections. Leveraging top-tier influencers who can compellingly narrate and visualize your brand’