中国线上消费品牌指数（2023-2025）

China Online Consumer Brand Index (2023-2025) May 21, 2025 National School of Development, Peking University Institute of Digital Finance, Peking University Business School, Sun Yat-sen University Alibaba’s Taobao and Tmall Group CBI Project： Yang Ji Yiping Huang1 For access to the full report and its attachments, please visit: https://en.nsd.pku.edu.cn/publications/cbi2025/index.htm 1 The CBI project received invaluable support and assistance from the National School of Development at Peking University, the Institute of Digital Finance at Peking University, the Business School of Sun Yat-sen University, and Alibaba’s Taobao and Tmall Group. We express our heartfelt gratitude to these institutions for their generous contributions. We are especially grateful to Yan Shen, Jun Pang, and Peng Wang for their insightful suggestions, which greatly improved this work. It is important to note that the views expressed in this index do not represent those of the National School of D