SimIT_交互式

Strategic categoryStrategic category growth through growth through SimIT WebSimIT WebShopper-centric intelligence for categoryShopper-centric intelligence for category management successmanagement successStart readingDownload PDF1 / 21ContentsContents01. Introduction »02. Why POS isn’t enough: a smarter way to drive category growth »03. The power of shopper-centric insight »04. SimIT Web in action: strategic use cases »05. Framework for growth: SimIT Web methodology »06. Strategic benefits and business impact »07. Conclusion: driving growth with SimIT Web »2 / 21IntroductionIntroductionThis whitepaper introduces This whitepaper introduces SimIT WebSimIT Web, a data platform by YouGov Shopper designed to transform retail category growth through , a data platform by YouGov Shopper designed to transform retail category growth through shopper intelligenceshopper intelligence, moving beyond traditional point-of-sale metrics to, moving beyond traditional point-of-sale metrics to understa