泡泡玛特LABUBU现象分析：新消费浪潮下的潮玩崛起与破圈之道

目录一、LABUBU现象全景呈现..........................................................................................................................31.1爆火态势与市场表现......................................................................................................................31.1.1全球抢购热潮.......................................................................................................................31.1.2二手市场溢价.......................................................................................................................31.1.3资本市场关注.......................................................................................................................41.2消费者画像与行为洞察..................................................................................................................41.2.1年龄与性别分布...................................................................................................................41.2.2消费动机剖析......................................................................