2025年全球健康与保健状态

1© 2025 Nielsen Consumer LLC. All rights reserved.Global State of Health & Wellness 2025 Navigating the shift from health trends to lifestyle choices2© 2025 Nielsen Consumer LLC. All rights reserved.A welcome letter from Marsha McGrawUnderstanding consumers’ developing behaviors around health and wellness—and identifying where emerging needs aren’t being fully met—enables companies to innovate and differentiate their products and services to maximum effect. This is critical in the increasingly competitive wellness market, where consumer preferences can shift rapidly. Manufacturers and retailers that are agile and responsive to emerging behaviors will be best positioned to remain relevant with consumers and win share. This report is designed to support companies in doing just that. It highlights the global forces that are shaping consumers’ developing needs around trust, clarity, and support in achieving a healthier present—and future. It also presents our very latest findings around